a cash cow
/ə ˈkæʃ ˌkaʊ/NEUTRAL · C1
Meaning
a reliable source of profit
Examples
- 1The parking business became a cash cow, earning steady profits with little extra investment.
- 2They used their most reliable product as a cash cow to fund new research.
- 3That old software is a cash cow: yearly subscriptions still generate enormous profits.
- 4Why close a cash cow that earns enough to support the entire business?
- 5The rental property is a cash cow, generating reliable monthly profits rather than sitting idle as a reserve.
Grammar
A countable noun phrase. Use an article in the singular and change cow to cows in the plural.
Similar in meaning
More idioms about money
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