word of mouth

/ˌwɜːd əv ˈmaʊθ/NEUTRAL · B2

Meaning

news passed on by people telling each other

Examples

  1. 1The café doesn't advertise; all its customers come by word of mouth.
  2. 2We found our cleaner through word of mouth – a neighbour recommended her.
  3. 3News of the job travelled by word of mouth, so it never appeared online.
  4. 4Most of our new students hear about the school through word of mouth.
  5. 5Is word of mouth still the best way for a small bakery to find new customers?

Grammar

Usually after by or through. Before a noun it takes hyphens: word-of-mouth.

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